How business can avoid social media failure

After examining over 200 cases of social media collaboration success, the Gartner’s analyst Anthony J. Bradley gives some recommendations:

•  it isn’t about the technology it is about carefully employing the tools to foster new mass collaboration behaviors
• the value comes from the behaviors
• Exploring social media as a communications channel is important but the real impact of social media is in catalyzing the collective to collaborate
• Social media is the channel not the technology
• Though you can do many things with social media  it’s real and unique value comes from mass collaboration

Extracted from:
http://blogs.gartner.com/anthony_bradley/

Information World Review, 01/03/2011: http://www.iwr.co.uk/social-media/3010774/How-business-can-avoid-social-media-failure

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