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Archive for March 2011

US patients turn to FaceBook to find health information

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A recent survey of nearly 23,000 U.S. residents found that 41% of respondents reported using social media as a health care resource. Of those, 94% said they use Facebook to find health information, such as health education videos, and diet and exercise tips.
Facebook pages are more interactive than traditional organization websites.
Facebook lets patients connect to other patients with similar illnesses, ask their health care providers questions and provide feedback about health care facilities

Written by hbasset

March 22, 2011 at 4:56 pm

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Pharmas: consumers complain on FaceBook

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A good study case happened in the U.S. this week, as it is mentioned by CreationHealthCare.

The launch of a Facebook page by pregnant mothers in the USA angry about KV Pharmaceuticals’ pricing of its newly FDA-approved synthetic progesterone product, Makena, raises once again the urgent need for pharmaceutical companies to plan ahead for social media engagement. (…)

This is not the first time that mothers angry at the behavior of pharmaceutical companies have used social media to voice their outrage. (…).

The reach and speed of a platform like Facebook completely change the environment in which corporate and brand communicators operate.

Here are just a few ways in which social media is different from traditional media:

  • The ‘journalists’ of social media do not call your press line to ask you for a quote before they publish
  • Social media publishers ‘go to press’ at any time of day or night
  • Compelling stories have the potential to achieve huge reach very quickly – before you have even woken up
  • In social media, everybody has a voice, instantly.

Ghinn, Daniel. “shame on you” : an emerging pharma social media crisis. CreationHealthCare, 17th of March 2011.
http://creationhealthcare.com/articles/an-emerging-pharma-social-media-crisis-happening-now/

Written by hbasset

March 18, 2011 at 5:01 pm

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Reading: US Pharmacists use of social media

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[Tweeted by : http://twitter.com/digicmb ]

A survey was administered during the West Virginia Pharmacist Association 102nd Annual Convention held in October 2009. The meeting participants were pharmacists practising in the different regions of West Virginia.

Social media use was found to be common among West Virginia pharmacists, with the most frequently used applications including: YouTube (74%), Wikipedia (72%), Facebook (50%), and blogs (26%).

Presently, pharmacists utilize social media primarily for personal purposes. As social media becomes more sophisticated and widely adopted in the healthcare arena, it is probable that pharmacists will also increasingly utilize it for professional and educational purposes.

Alkhateeb FM, Clauson KA, Latif DA. Pharmacists use of social Media. Int J Pharm Pract. 2011. Apr;19(2):140-2
http://www.ncbi.nlm.nih.gov/pubmed/21385246

Written by hbasset

March 17, 2011 at 5:55 pm

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Twitter… and happy birthday!!

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Written by hbasset

March 16, 2011 at 8:08 pm

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Alka-Seltzer on Facebook: consumers are largely positive

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Bayer’s new Alka-Seltzer Facebook page receives very little in the way of negative reactions, suggesting the reservations of the pharmaceutical sector towards social media may be at least partly unfounded.

 In an age where social media is becoming an increasingly important element of marketing strategies, pharmaceutical manufacturers have been generally reluctant to join the masses. Even the more consumer orientated over-the-counter brands have a comparatively low profile social media presence, with worries over negative consumer reactions preventing widespread social media adoption.

With 5,000 fans, it hardly dominates the social media space, but it does represent an important step forward in the way remedies and treatments are marketed to consumers.

 Further research shows that while official posts focus on the product, consumers are prone to chat with others about the wider brand, marketing and lifestyle, suggesting these areas are more likely to engage consumers.

 The majority of consumer discussion is positive: Despite the reluctance of the industry to employ channels like Facebook and the worries about negative discussion, the majority of consumers on the Alka-Seltzer page are very positive. They praise the “great” product that “always makes them better”.

 Pilkington, Andy. Alka-Seltzer show how pharma can embrace Facebook with very little negative response. WaveMetrix, Posted on 15th of March, 2011.
http://wave.wavemetrix.com/content/alka-seltzer-show-how-pharma-can-embrace-facebook-very-little-negative-response-00727

Written by hbasset

March 16, 2011 at 7:54 pm

Twitter: 5 years ago

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Twitter will celebrate its fifht birthday on March, 21.

Success is impressive: In March 2011.

  • 1 billion Tweets per week
  • 460,000. Average number of new accounts per day

According, http://blog.twitter.com/2011/03/numbers.html

Written by hbasset

March 16, 2011 at 7:42 pm

Posted in Science 2.0

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Pharmas & social media policy: “it’s fairly urgent”

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The FDA regards social media as an advertising tool for the pharma industry, which means that any company that doesn’t have a social media policy in place, or has a policy deemed insufficient, puts itself (and the public) at potential risk, says Attorney Anand Agneshwar.

The FDA likely will address adverse event reporting in the social media guidance it will shortly issue“…

How urgent is it that companies institute social media policies?
In this rapidly evolving area, it’s fairly urgent. Company professionals may be active on LinkedIn, employees may discuss company products—or their managers—on blogs, and whistleblowers undoubtedly will look to the Internet. Companies must have carefully thought-through policies to manage these and other eventualities“.

Sirk, Kimberly. Drawing the web tighter. Drug Discovery News, March 2011. pp. 40-41.
http://www.drugdiscoverynews.com/index.php?newsarticle=4738

Written by hbasset

March 15, 2011 at 5:51 pm

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