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My latest book now available! From Science 2.0 to Pharma 3.0

with 3 comments

Science 2.0 uses the resources of Web 2.0 to communicate between scientists, and with the general public. Web 3.0, in turn, has brought disruptive technologies such as semantic search, cloud computing and mobile applications into play. The term Pharma 3.0 anticipates the future relationship between drug makers and doctors with their patients in light of such technology. From Science 2.0 to Pharma 3.0 examines these developments, discussing the best and worst of Web 2.0 in science communication and health. Successes such as the Open Access phenomena and also less successful networks are covered. This title is divided into three parts. The first part considers the Web 2.0 revolution, and the promise of its impact on science communication and the state of Science 2.0. The second part looks at impact on Pharma and Health, including attempts to utilise digital in Pharma. The last part looks at the promising disruptive technologies of Web 3.0, including semantic search in biomedicine and enterprise platforms. The book concludes by looking forward to developments of ‘3.0’ in Pharma and STM publishing.

 

Readership: Those interested in Science 2.0 and Pharma 3.0., including researchers, information professionals, and managers.

Available from:

Chandos Publishing:

http://www.woodheadpublishing.com/en/book.aspx?bookID=2767&ChandosTitle=1

or from Amazon:

http://www.amazon.com/Science-2-0-Pharma-3-0-Pharmaceutical/dp/1843347091/ref=sr_1_1?s=books&ie=UTF8&qid=1348766860&sr=1-1&keywords=pharma+3.0

 

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Written by hbasset

September 27, 2012 at 5:33 pm

3 Responses

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  1. Herve, the concept behind your book is both interesting and timely. Unfortunately, the $80 pricetag means that few will be willing to purchase just to see if there is valuable content behind your intriguing title.

    Brian Potter

    September 28, 2012 at 1:12 pm

  2. Hi Brian,

    Herve’s new book is also available electronically via our online platform, Chandos Publishing. This may be of interest to you as we offer several ways of accessing our published content.

    One way is to rent access, which is suitable for individual users wanting access to a single publication. If you are not already a MetaPress customer with an existing MetaPress ID, I would recommend you register to make the most of the site and the pricing and access options available. Secondly you may want to suggest to your institution to request a trial (if you are attached to a school). Both Individual and institutional registration is both quick and easy.

    You can access the book and the platform via this link: http://www.chandospublishingonline.com/content/m5nj33/?p=451eb0b4b04b46a59db70d08901e1888&pi=0

    Thanks for your interest, Jonathan Davis (Commissioning Editor, Chandos Publishing)

    Jonathan Davis

    October 4, 2012 at 11:28 am


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