Credibility of doctors messages on Twitter: a study
An interesting study on Health professionals reputation is published by Medical News Today this week:
Some findings:
- People are more likely to trust health messages tweeted by doctors who have a lot of followers, but not the messages they retweet
- People may perceive tweets and retweets differently depending on the source of the content
- In the social media universe, the number of followers that a layperson has seems to translate into trustworthiness
Read more on:
Study Of The Credibility Of Health Messages On Twitter, Medical News Today, 28th of September 2012. Available from:
http://www.medicalnewstoday.com/releases/250768.php
