Posts Tagged ‘Facebook’
“A lot of what we are doing is as much psychology and sociology as it is technology”
Even though there is a pervasive use of the Internet, cell phones and social networking, the majority of students surveyed do not readily identify them as a means to access databases, the library catalog, or to retrieve full-text articles on demand or on the go.
The results of this study provide ample evidence that many of our students are accessing the Internet using various devices. Ninety-seven percent of them access library resources remotely, mostly using their laptops and other computers. Only 17 percent of them use their cell phones to access library catalog and subscription databases resources remotely.
Salisbury, L. (et al.). Science and Technology Undergraduate Students’ Use of the Internet, Cell Phones and Social Networking Sites to Access Library Information. Issues in Science and Technology Librarianship, Spring 2012. Available from: http://www.istl.org/12-spring/refereed3.html [Accessed 23rd of May 2012]
“More than a year after launching its Psoriasis 360 page on Facebook, the Janssen UK unit of Johnson & Johnson is closing down due to a growing number of comments that had to be removed because specific drugs were mentioned or, in some cases, offensive language was used. (…)
The move comes amid an ongoing debate over the extent to which the pharmaceutical industry can – and should – embrace Facebook and, in general, social media. Last year, Facebook no longer allowed drugmakers to disable posted comments…
In fact, the Psoriasis 360 Facebook page was the first in the pharmaceutical industry to allow comments to appear before being vetted by a drugmaker (…)
Silverman, Ed. J&J unit closes Facebook page due to comments. PharmaLot, 22nd of March 2012; Available from:
Surprising results of a recent study:
- Businesses are failing to get to grips with Facebook, according to research. Analysis of 1.7 million Facebook pages categorised across business, personal brands and interest groups, reveals that businesses have the lowest engagement rates and are ‘less social overall’.
- Businesses are failing to optimize fan engagement and interactions due to a lack of basic education of platform familiarity and fan/page analytics
- 82% of Facebook pages have fewer than five posts a month, local business pages have the fewest; local business do not participate in 94% of conversations on their page and 91% of conversations on company pages are left unattended