Posts Tagged ‘Physicians’
What Physicians want from Pharma industry is D.I.G.I.T.A.L.!!
MedAdNews reports a study done by PTS:
“Well, according to the researchers at PTS, what physicians want is digital. On page four, the authors list ten key takeaways from their physician survey; of these, five are related to digital and another is an outcropping of the digital revolution. To wit:
2. Want more use of iPads in detailing
3. Want more electronic access to materials and representatives
4. Want less mailed print materials
7. Want more HCP-focused Websites
8. 88% now own smartphones (vs. 70% in 2010), and 54% use iPads (or other tablets) in daily work
9. Doctors communicate with patients primarily via phone (70%), email (66%), and mail (46%) (…)
Field representatives are increasingly using iPads as their eVisual aid platform in their conversations with physicians. iPads are a clear hit with doctors; 82% of survey respondents want to see “more” or “significantly more” use of iPads or other tablets by representatives calling on their practices. (…)
Read further:
Slatko, Joshua. What physicians want? It’s spelled D-I-G-I-T-A-L. MedAdNews, April 2012. Available from: http://pharmalive.com/magazines/medad/view.cfm?articleID=11171 [Accessed 26th April 2012]
The original report: http://www.touchpointsolutions.com/whitepapers/wp-WhatPhysWant.html
eHealth: patients are changing, but not (yet) the Physicians
Patients, be patient!, Mark Senak recommends.
“ I can attach a cuff to my i-Pad which will then also take my blood pressure on my i-Pad and plot it out along with my weight in either chart or graph form by date and available for my physician. The problem is that my physician then hand enters the readings into my chart with a pen and paper. (…)
Patients are changing. They are accessing medical information differently, they are storing it differently and they are consuming it more voraciously. This access to medical information and tools means that many patients are more medically conversant and knowledgeable than the patient of just five years ago. Medical literacy is likely on the rise.
It also changes the way physician and patient communicate. Five years ago, I never would have considered the need for email between my physician and myself, thinking it impractical. Today, I think a physician needs to have some portal of access for the exchange of data and information. (…)
The use of e-tools has become so ubiquitous, many physicians may not be aware the extent to which the patient experience is being changed.”
Senak, Mark. Patience Patients – Are e-Patients Waiting for e-Docs? Eye on FDA, 25th of January, 2012.
http://www.eyeonfda.com/eye_on_fda/2012/01/patience-patients-are-e-patients-waiting-for-e-docs.html
Physicians still love Pharma rep visits
Paris, December 5, 2011 – Press release
Cegedim Strategic Data (CSD), leading provider of integrated healthcare market research, has released audited marketing figures on physicians’ perception of sales representative calls.
The analysis was conducted through CSD’s detailing audit according to a continuous diary-based methodology in over 30 countries and showed that overall 93.8% of physicians worldwide, both GPs and specialists, find sales representative calls useful and of value to their practice, …
65% of american physicians have used SM for their professional practice
QuantiaMD and Care Continuum Alliance Study Explores the Role of Social Media in Improving Patient Care
- Physicians are highly engaged with social media for both personal and professional use
- Nearly 90% of physicians use at least one social media site for personal use
- while over 65% have used at least one to support their professional practice
- Physicians see promise in online physician and patient communities for improving patient care, but are struggling with the associated challenges
- Over 20% of respondents are “Connected Clinicians” who use two or more social media sites for both personal and professional use
- Only 11% of study participants were familiar with online patient communities, but of those with a familiarity, an impressive two-thirds believe these communities have a positive effect on patients
- Almost 40% of these physicians say they already recommend these communities to their patients and another 40% would consider recommending them, suggesting a growing acceptance by the medical community
- Nearly 30% of clinicians access online physician communities
- …
Source: PharmaLive, Online on 12th of September 2011.
http://pharmalive.com/news/index.cfm?articleid=801997&categoryid=43
Social Media & Physicians: high adoption in BRIC regions
Manhattan Research has released the findings of a study according to which physicians in the BRIC region – Russia and India in particular – are incorporating social networks and online communities into their professional resource mix. This trend is likely due in part to user-generated content from peers filling a gap in the availability of online clinical resources in some of these high growth pharma markets.
Taking the Pulse BRIC is a market research and advisory service focused on how physicians in Brazil, Russia, India and China (BRIC) use digital media and technology for professional purposes and to obtain information and services from pharma.
Among physicians who are already online for professional purposes in Russia and India, more than half have used a social network or online community for a professional reason in the past year. Adoption is more moderate in China and Brazil.
However, physicians in these countries are stronger users of social networking for their work and learning than those in more mature pharma markets such as Canada and Japan.
The study further noted that in addition to filling a vacuum created by the absence of local independent medical publishers, professional communities and social networks allow physicians to connect to their peers in these geographically expansive markets.
Read the Study at :
http://manhattanresearch.com/News-and-Events/Press-Releases/bric-digital-physicians-social-media
Doctors and Social Media: conference in Paris in June
Doctors 2.0™ & You, a first-time conference examining how doctors use social media and Web 2.0 tools to connect with patients, colleagues, pharma, payers and hospitals, will be held on June 22-23, 2011 at the Cite Universitaire Internationale in Paris
The Doctors 2.0 & You agenda will shed light on topics such as appropriate social networking, physician acceptance and resistance to adopting new tools, and relevant business models, facilitating debate and information exchange via workshops, panels, interactive exhibits and social events.
The conference will gather physicians, physician and patient communities, online and mobile tool providers, hospitals, insurers, pharmaceutical companies and government entities.
SERMO: a successful SN for american physicians
as reported into the Deloitte study.
With 117,000+ members (1 in 5 practicing US physicians), Sermo is the largest online community of physicians, where MDs nationwide discuss drugs and devices, exchange clinical insights and collaborate on difficult cases.
Physicians discussing difficult cases, sharing insights about drugs/devices and working together to improve patient care.
Almost half of physicians use Sermo as much as or more than Google to obtain medical information.
Physicians are interested in interacting with life sciences companies on physician social networks.
Sermo could substitute for sales representative visits and in-person educational events —even for doctors who limit sales reps.
Physicians would welcome life sciences company interactions on Sermo.
Sermo already uses KOL from the industry.
