Posts Tagged ‘Physicians’
MedAdNews reports a study done by PTS:
“Well, according to the researchers at PTS, what physicians want is digital. On page four, the authors list ten key takeaways from their physician survey; of these, five are related to digital and another is an outcropping of the digital revolution. To wit:
2. Want more use of iPads in detailing
3. Want more electronic access to materials and representatives
4. Want less mailed print materials
7. Want more HCP-focused Websites
8. 88% now own smartphones (vs. 70% in 2010), and 54% use iPads (or other tablets) in daily work
9. Doctors communicate with patients primarily via phone (70%), email (66%), and mail (46%) (…)
Field representatives are increasingly using iPads as their eVisual aid platform in their conversations with physicians. iPads are a clear hit with doctors; 82% of survey respondents want to see “more” or “significantly more” use of iPads or other tablets by representatives calling on their practices. (…)
Slatko, Joshua. What physicians want? It’s spelled D-I-G-I-T-A-L. MedAdNews, April 2012. Available from: http://pharmalive.com/magazines/medad/view.cfm?articleID=11171 [Accessed 26th April 2012]
The original report: http://www.touchpointsolutions.com/whitepapers/wp-WhatPhysWant.html
Patients, be patient!, Mark Senak recommends.
“ I can attach a cuff to my i-Pad which will then also take my blood pressure on my i-Pad and plot it out along with my weight in either chart or graph form by date and available for my physician. The problem is that my physician then hand enters the readings into my chart with a pen and paper. (…)
Patients are changing. They are accessing medical information differently, they are storing it differently and they are consuming it more voraciously. This access to medical information and tools means that many patients are more medically conversant and knowledgeable than the patient of just five years ago. Medical literacy is likely on the rise.
It also changes the way physician and patient communicate. Five years ago, I never would have considered the need for email between my physician and myself, thinking it impractical. Today, I think a physician needs to have some portal of access for the exchange of data and information. (…)
The use of e-tools has become so ubiquitous, many physicians may not be aware the extent to which the patient experience is being changed.”
Senak, Mark. Patience Patients – Are e-Patients Waiting for e-Docs? Eye on FDA, 25th of January, 2012.
Paris, December 5, 2011 – Press release
Cegedim Strategic Data (CSD), leading provider of integrated healthcare market research, has released audited marketing figures on physicians’ perception of sales representative calls.
The analysis was conducted through CSD’s detailing audit according to a continuous diary-based methodology in over 30 countries and showed that overall 93.8% of physicians worldwide, both GPs and specialists, find sales representative calls useful and of value to their practice, …
QuantiaMD and Care Continuum Alliance Study Explores the Role of Social Media in Improving Patient Care
- Physicians are highly engaged with social media for both personal and professional use
- Nearly 90% of physicians use at least one social media site for personal use
- while over 65% have used at least one to support their professional practice
- Physicians see promise in online physician and patient communities for improving patient care, but are struggling with the associated challenges
- Over 20% of respondents are “Connected Clinicians” who use two or more social media sites for both personal and professional use
- Only 11% of study participants were familiar with online patient communities, but of those with a familiarity, an impressive two-thirds believe these communities have a positive effect on patients
- Almost 40% of these physicians say they already recommend these communities to their patients and another 40% would consider recommending them, suggesting a growing acceptance by the medical community
- Nearly 30% of clinicians access online physician communities
Source: PharmaLive, Online on 12th of September 2011.