Pharmas on Social Networks
According the Washington Post, “A growing number of drug firms are trying their luck with social media tools” such as Facebook, YouTube (Symbicort), Twitter (Novartis), blogs (Alli) and MySpace (Reckitt Benckiser).
“One of the early adopters in the pharmaceutical industry was Merck, which posted a Facebook page last year to promote Gardasil (…) Another was GlaxoSmithKline, which used a humorous YouTube video to call awareness to restless legs syndrome…” (…)
“The FDA is watching the development with interest.”
Drug Firms Jockey for Space Online. By Francesca Lunzer Kritz, Special to The Washington Post, Tuesday, June 16, 2009.
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