Intelligent search tools to face Information overload
This is the proposal of Susan Feldman from IDC, interviewed by Elsevier’s Illumin8.
“We now all spend time creating, manipulating, reviewing, publishing, searching, discovering, retrieving, archiving, and communicating electronically. We have access to too much information, with relatively few tools to help us sift through it all” (…)
According IDC studies, information workers spend an average of 9.5 hours each week gathering information. Researchers spend more. (and 14.5 hours a week to answer their emails!!)
Today’s default interaction model (the search box) is actually a barrier to innovation.
By going beyond basic keyword search and incorporating semantic analysis of underlying information, today’s tools can help categorize results, make them easier to navigate, highlight key people and topics, suggest related areas for investigation, and allow the user to more easlily explore complicated subject matters.
They help control information overload, prevent information trash, and promote serendipity. (…) these new offerings will be a prominent feature in the arsenal of tomorrow’s breakthrough innovators”
The white paper (Feldman, Susan. The Business Case for Innovation, May 2009) can be downloaded at: