The solution to data overload is to provide decision makers with “Intelligent Information” – better organised and structured information rapidly conveyed to the users’ preferred devices, says Thomson-Reuters experts in a new study.
In todays’ times, as info pros are overwhelmed by exploding data volumes, they do tend to employ an overly intuitive decision-making style when faced with unorganised information.
It indicated that when faced with unsorted, unverified “raw” data, 60% of decision makers will make “intuitive” decisions that can lead to poor outcomes.
On the other hand, when professionals are given more organised, better structured information which has context, they are able to apply a more rational style that results in better and more consistent decisions.
In order to realise the full potential found in increasing amounts of information, professionals need more intelligent information and better tools, not merely more information, the study concluded.
Thomson Reuters study proposes solutions to the problems of information overload. Information World Review, 12/07/10.