What is the Knowledge effect?
It is the new Thomson’s (please use Thomson-Reuters now) communication campaign… that reminds a little the “Never underestimate a librarian” campaign by Elsevier some years ago.
As the Butterfly Effect, Thomson believes that “The right information in the right hands leads to amazing things“… Info-pros do as well…
“With intelligent information, we’re helping the businesses and professionals we partner with impact the world in extraordinary ways. (…)
. Even save lives. It’s a ripple effect set in motion by the most advanced information tools and services.
Real-time analysis allows healthcare professionals to help their organizations save money and lives. (…)
From a trader in Sydney to a hospital worker in Illinois to a scientist in Beijing to over 20 million other professionals around the world, the knowledge we provide helps spark ideas and actions that positively affect millions more.
In business. In government. In the world. That’s the Knowledge Effect