Social media adoption by the US elite industry
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations.
The new study compares adoption of social media among the 2010 Inc. 500 with previous years. The Inc. 500 is a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.
- Social networking: 87% of respondents are very familiar with FaceBook and 49% say it is the single most effective social networking platform they use. 71% are familiar with Twitter
- Blogging: 50% of the 2010 Inc. 500 has a corporate blog. There is a strong propensity to engage consumers through accepting and replying to comments and providing a vehicle for subscriptions
- 56% reported social media was “very important” to their business/marketing strategy. Social media is not only used for communication between business and consumers, but for communicating with vendors and partners as well
- 57% report using search engines and social networking sites to recruit and evaluate potential employees
- 70% of companies are monitoring their companies names or brands in social media
Ganim Barnes, Nora. The 2010 Inc. 500 Update: Most Blog, Friend And Tweet But Some Industries Still Shun Social Media. Center for Marketing Research: Online, January 2011.
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