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Social media adoption by the US elite industry

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The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations.

The new study compares adoption of social media among the 2010 Inc. 500 with previous years. The Inc. 500 is a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

Findings:

  • Social networking: 87% of respondents are very familiar with FaceBook and 49% say it is the single most effective social networking platform they use. 71% are familiar with Twitter
  • Blogging: 50% of the 2010 Inc. 500 has a corporate blog.  There is a strong propensity to engage consumers through accepting and replying to comments and providing a vehicle for subscriptions
  • 56% reported social media was “very important” to their business/marketing strategy.   Social media is not only used for communication between business and consumers, but for communicating with vendors and partners as well
  •  57% report using search engines and social networking sites to recruit and evaluate potential employees
  • 70% of companies are monitoring their companies names or brands in social media

 

Ganim Barnes, Nora. The 2010 Inc. 500 Update:  Most Blog, Friend And Tweet But Some Industries Still Shun Social Media. Center for Marketing Research: Online, January 2011.
http://www1.umassd.edu/cmr/studiesresearch/2010inc500.cfm

Written by hbasset

January 26, 2011 at 8:51 pm

Posted in Science 2.0

Tagged with , ,

One Response

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  1. […] This post was mentioned on Twitter by Mouthy, egejunior. egejunior said: Social media adoption by the US elite industry: http://bit.ly/ea09vs […]


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