Networked Content, semantics and Publishers
According this white paper, Networked Content is an emerging set of technologies and practices that holds the potential not only to transform the way content is managed, distributed and accessed, for the joint benefit of Publishers and their Audiences, but also to profoundly remodel the Information Industry in its next stage of growth.
From the perspective of Publishers, competition for the user’s attention has intensified during the past 10 years. The Internet has lowered the barriers to entry and also made it easy for custmers to switch their allegiance. Open Access initiatives (most notably in the Scientific, Medical and Legal domains up to now), while perhaps not a direct threat to subscription revenues, nonetheless today represent a significant 20% of peer–reviewed scholarly journal articles in select fields.
These and other reasons have motivated Publishers to differentiate and add value to their information products beyond that offered by the raw content itself by investing in new options for managing, packaging and distributing them.
Mayer, Daniel. The networked Content Manifesto. White paper, Temis, January 2011. 16 p.
Free of charge at: http://www.temis.com/?id=56&selt=13