SERMO: a successful SN for american physicians
as reported into the Deloitte study.
With 117,000+ members (1 in 5 practicing US physicians), Sermo is the largest online community of physicians, where MDs nationwide discuss drugs and devices, exchange clinical insights and collaborate on difficult cases.
Physicians discussing difficult cases, sharing insights about drugs/devices and working together to improve patient care.
Almost half of physicians use Sermo as much as or more than Google to obtain medical information.
Physicians are interested in interacting with life sciences companies on physician social networks.
Sermo could substitute for sales representative visits and in-person educational events —even for doctors who limit sales reps.
Physicians would welcome life sciences company interactions on Sermo.
Sermo already uses KOL from the industry.