Fortune Global 100: Twitter is the predominant SM platform
but FaceBook leads with “likes” (followers).
According the Burson-Marsteller 2011 Global Social Media Check-up:
- 77% of Fortune100 are using Twitter (+18%)
- with the largest growth and high usage in Asia.
- Average of 1,860 followers per corporate account
- 80% of these companies are talked about on Twitter
- Only 36% have corporate blogs (no dramatic gain)