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Fortune Global 100: Twitter is the predominant SM platform

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but FaceBook leads with “likes” (followers).

According the Burson-Marsteller 2011 Global Social Media Check-up:

  • 77% of Fortune100 are using Twitter (+18%)
  • with the largest growth and high usage in Asia.
  • Average of 1,860 followers per corporate account
  • 80% of these companies are talked about on Twitter

 

  • Only 36% have corporate blogs (no dramatic gain)

http://www.slideshare.net/BMGlobalNews/bursonmarsteller-2011-global-social-media-checkup

Written by hbasset

February 23, 2011 at 9:35 pm

Posted in Science 2.0

Tagged with , , ,

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