Library bloggers appear to be turning to social media
Based on 1,108 professional and personal blogs (Library and Information Science related) indexed by LibWorm, this study tends to show that adoption of FaceBook and Twitter has a negative effect on blogs production.
The importance of blogs, however, has been affected by the arrival of new tools for social networking (e.g., Facebook and Twitter), which now rival blogs as primary communications media tools on the Internet.
Once blogs were at the core of social networks, but now the Web 2.0 conversation has fragmented, with general interest shifting away from blogs in favor of other platforms. Indeed, the bloggers themselves are the ones who, as early adopters, have popularized the newer applications.
Libraries and information centers have been especially active in the creation and management of blogs as part of a communications strategy for offering new services for their patrons
The results obtained show a loss of significance for blogs as a communications medium for the LIS community, as indicated by the closure of blogs and the reduction in gross number of posts being published. These losses have been constant and steady and have affected all the blog types studied, personal and corporate.
These figures could merely be showing that bloggers have been migrating to other services and applications that are increasing in usage, specifically Twitter and Facebook.
In all cases the corporate blogs presented values thatwere significantly lower than personal blogs and only blogs of academic or public libraries had figures of any significance, demonstrating that success and visibility in the blogosphere is closely linked to personal initiative.
The decline in personal blogs is less pronounced than in corporate, and productivity and visibility patterns in both categories show that personal blogs are more active and have greater impact than corporate blogs. A small core collection of blogs, a reference group for the LIS community, seems to persist despite the general decline.
Torres-Salinas, D., et al., State of the library and information science blogosphere after social networks boom: A metric approach, Library & Information Science Research (2011), http://dx.doi.org/10.1016/j.lisr.2010.08.001