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Social Media, Social networks, etc.: lost in vocabulary?

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In the early days, social tools (blogs, wikis and the like) tended to be called social networking or social computing but as these tools entered the corporate realm, the dominant name became social media. (…)

With so many terms, it is all a little confusing: social tools, social software, social computing, social networking, social media, social marketing, social KM, Web 2.0 and Enterprise 2.0.

In summary, taking a simplistic, tools centred view:

  • Social computing or social software is the technology;
  • Social tools are both technology tools, such as blogs and wikis and soft tools, such as after-action reviews and knowledge cafés;
  • Social marketing is about using social tools for business development;
  • Social media is about using social tools for a marketing or communication purpose;
  • Social networking is about using social tools to network;
  • Social KM is about using social tools for a KM purpose, such as knowledge sharing or collaboration; and
  • Social business is also known as Enterprise 2.

Gurteen, David. Making sense. Inside Knowledge, Online: posted 1 Mar 2011 in Volume 14 Issue 5


Written by hbasset

March 3, 2011 at 8:04 pm

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