Pharmas: consumers complain on FaceBook
A good study case happened in the U.S. this week, as it is mentioned by CreationHealthCare.
The launch of a Facebook page by pregnant mothers in the USA angry about KV Pharmaceuticals’ pricing of its newly FDA-approved synthetic progesterone product, Makena, raises once again the urgent need for pharmaceutical companies to plan ahead for social media engagement. (…)
This is not the first time that mothers angry at the behavior of pharmaceutical companies have used social media to voice their outrage. (…).
The reach and speed of a platform like Facebook completely change the environment in which corporate and brand communicators operate.
Here are just a few ways in which social media is different from traditional media:
- The ‘journalists’ of social media do not call your press line to ask you for a quote before they publish
- Social media publishers ‘go to press’ at any time of day or night
- Compelling stories have the potential to achieve huge reach very quickly – before you have even woken up
- In social media, everybody has a voice, instantly.
Ghinn, Daniel. “shame on you” : an emerging pharma social media crisis. CreationHealthCare, 17th of March 2011.