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Twitter is not a social network…

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.. it is a (wonderful) communication tool for the elite to the mass.

A Yahoo Research study has shown that 50% of the content is provided by less than 1% of users (50% of the 260 millions twwets sent from july 2009 to march 2010 by approx. 20,000 “elite” users).

Other findings:

  • individuals on Twitter follow back far less than they’re followed
  • Twitter is a mixture of one-way mass communications and reciprocated interpersonal communications
  • There’s significant fragmentation on Twitter: users are organized by group of interest

Robles, Patricio. Twitter isn’t very social: study. Econsultancy, Posted on 28th of March, 2011.

Original study of Yahoo Research:


Written by hbasset

March 28, 2011 at 8:25 pm

Posted in Science 2.0

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