US pharmacy-centric blogs: negative impression and opportunities
Objectives of the study: To determine types of pharmacy blogs in existence, themes of discourse on pharmacy blogs, and impressions of the profession generated by pharmacy blogs.
136 american pharmacy-centric blogs were studied.
Distribution by categories:
The majority of blogs were assigned to the news (n = 44) and personal views (n= 38) categories. Issues with patients (n = 30), personal lives (n = 29), working conditions/ issues (n = 20), and issues with other professionals (n = 19) were the top blog post themes.
Most of these blogs studied were useful information resources for those in or considering the profession. However, a considerable number of pharmacy blogs contained derogatory posts regarding patients, other health care professionals, and/or the author’s occupation as a pharmacist. Blogs such as these tend to generate a negative impression of pharmacy to the reader.
The opportunity exists for pharmacists and pharmacy educators to use social media applications such as blogs to educate new pharmacists and advance the profession.
Cain, Jeff and Dillon, Gerald. analysis of pharmacy-centric blogs: Types, discourse themes, and issues. J Am Pharm Assoc. 2010;50:714–719.