Science Intelligence and InfoPros

Little things about Scientitic Watch and Information Professionnals

Study case: wiki implementation at Pfizer

leave a comment »

Pfizer has been described as an early adopter of Enterprise 2.0 technologies for improving collaboration and new ideas. (…) 

The introduction of social media at Pfizer was a grassroots initiative beginning with the establishment of a blog by an individual employee. The blog was open to all employees.

(…) the deployment of wikis at Pfizer began in 2006 when a team leader in the Research Technology Centre (RTC) installed Mediawiki on a computer under his desk. His goal was to launch a scientific encyclopedia with articles being developed collaboratively by Pfizer’s internal research and development team.

The wiki (referred to as Pfizerpedia) proved very popular receiving 12,000 hits from 13,000 Pfizer employees worldwide in the first year.

(…)  Pfizerpedia has become an integral part of Pfizer’s I.T. landscape. The potential of Pfizerpedia is not limited to enhancing collaboration and information sharing among the global workforce. (…)

Pfizerpedia has made it easier to connect researchers and this can help spark innovation and speed pharmaceutical development process which in turn can maximize Pfizer’s return on R&D.

 Craig Standing and Sarah Kiniti. How can organizations use wikis for innovation? Technovation, article in press
http://dx.doi.org/10.1016/j.technovation.2011.02.005

Written by hbasset

March 29, 2011 at 4:37 pm

Posted in Science 2.0

Tagged with ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: