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Twitter for Business Intelligence

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For those who think Twitter is strictly for fun and drive-by conversations, it may surprise you to learn that it is a treasure trove of business information.

Whether you’re looking for employees of a certain company, current product offerings of a competitor, upcoming product launches, or even the financial health of a business, Twitter can be a useful tool to have in your toolbox.

Many businesses, large and small, are using Twitter as part of their overall marketing campaigns, to monitor their brand for customer service or product issues, and to announce company-related information as part of their public relations efforts.

A few Recommendations:

  • Proceed with caution (everything is monitored and tracked)
  • Twitter is a tool, not the primary source for the information: it just makes easier the information process
  • use the advanced search form
  • search for related discussions (hashtags): #keyword
  • search for exact match: e.g. “exact match”
  • search for a person-related discussion: search @TwitterName


  • Use different specific search tools
    • : URL associated with keyword
    • : industry executive
    • Twitscoop : keyword popularity
    • TweetScan, Twellow, etc.


Burke, Charlene. Twitter for business intelligence. FUMSI, Monday 4th of April, 2011.


Written by hbasset

April 6, 2011 at 7:00 pm

Posted in Uncategorized

Tagged with ,

One Response

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  1. Thanks so much for posting my FUMSI article about Twitter for Business Intelligence! I’m so glad you found it useful and wanted to share it on your blog.


    April 6, 2011 at 7:24 pm

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