Resource: Enterprise 2.0 for Pharmas
Brilliant argumentation of 6 disruptive trends to industry, including Pharma.
- Information overload
- Limited access to interactive technologies
- Cloud computing
- Generation gap
- Social, social, social
- The Network society
Anyway, “Most companies still have an organisational structure designed for the 20th century: hierarchical, directive, silo-structured and sales-driven (aka Enterprise 1.0).
Especially in our ‘knowledge-intensive companies’ we need to mobilize the minds of our workforce in such way that we offer them freedom to do their jobs, give them access to information, provide them with a network that enables them to connect with peers and the likeminded and stimulate collaboration and co-creation (aka Enterprise 2.0).
Not only will such company create an environment that motivates people and retains talent, it also will lead to an increase in net income per employee.”
Van den Bos, René. Enterprise 2.0: part 2 – the world around us has changed, forever. In PharmaForum, Online. Posted on May 10, 2011.