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Social Media? YES but with human!

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University of Missouri researchers have found that utilizing a personal human voice when communicating online leads to much higher  user satisfaction ratings than impersonal communication

Perceptions of relationships with an organization seem to be significantly more favorable when the organization’s social networking page has a human presence rather than an organizational presence.

Levels of trust, commitment, and satisfaction from users all appear to be positively affected by the use of the human voice in social media.


Written by hbasset

May 25, 2011 at 7:20 pm

Posted in Uncategorized

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