Consumers don’t want to socialize with Pharmas
Women rule the Internet and rule the search for health information online but a relationship with pharmaceutical company is at the bottom of their list according to eMarketer. Women rule the Internet and rule the search for health information online but a relationship with pharmaceutical company is at the bottom of their list according to eMarketer. Why ? Well, let’s ask a basic question; What is the value that pharma brings to the conversation (…)
Pharma marketers have to ask a basic question of their audience which is “how can we provide value to you and start to talk ?” One of the areas of opportunity is to provide clear and transparent health information but pharma has not yet learned how to embrace transparency.
Marketers have to remember that social media is not going to save their brand and lead to a lot of new business regardless of what some agency people would have you believe. However patients are having the conversation and having trouble finding reliable health information. There is a great opportunity for pharma to become the credible source of good health information and thus become part of the conversation but it’s going to take a new way of thinking about patients and consumers.
Rich. Do consumers want to have a social media relationship with pharmas? World of DTC marketing. Posted on 12th of June 2011.