Measure your Twitter impact
Great idea to audit our own Twitter account to know exactly what is the ratio spent time / real impact…
Chris Brogan gives some tips:
Quick Twitter Audit
- Look at your last 20 tweets. How many were @ replies? How many were retweets of other people’s work?
- Are the tweets you hope will be retweeted under 120 characters so people can retweet them?
- Of the people you follow, how many are “influential” in some way, how many are potentially good for referrals, how many are just celebrities?
- How often are you tweeting? Is less more? Is more more? Are you burying your good stuff?
- How are you feedingTwitter? What are you giving your audience to consume? Do you share interesting articles? Do you point out your lunch du jour? What’s the plan?
- Are you autotweeting your post titles? Is that bringing you lots of response?
- Have you checked the click-through stats on your short links? For instance, if you use bit.ly, take the URL of anything you’ve posted, copy it to a browser bar, and add a +, like this: “http://bit.ly/iOGhJ2+” , and you’ll see the stats. How are you doing?
- How many folks are you gaining a day? Not that this matters greatly, but it sometimes gives you a sense of whether someone’s into what you’re saying.
Brogan, Chris. Take a Twitter audit, Online, posted on 15th of June 2011.