Science Intelligence and InfoPros

Little things about Scientitic Watch and Information Professionnals

Big Pharma in Facebook: DOs and DON’Ts

leave a comment »

Adapted from Pharmaceutical Executive:


  • Respond within 48 hours
  • Speak with a plain English
  • Allow negative comments
  • Dedicate human resources


  • Don’t edit comments
  • Don’t neglect inapropriate comments
  • Don’t maintain abandoned campaign pages
  • Don’t blame FDA’s failure (so far)

Comer, Benjamin. How to prevent a Facebook faux pas. Pharmaceutical Executive, July 2011. Online:


Written by hbasset

July 19, 2011 at 5:53 pm

Posted in Pharmaceutical Industry

Tagged with

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: