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Big Pharma in Facebook: DOs and DON’Ts

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Adapted from Pharmaceutical Executive:

DOs:

  • Respond within 48 hours
  • Speak with a plain English
  • Allow negative comments
  • Dedicate human resources

DON’Ts:

  • Don’t edit comments
  • Don’t neglect inapropriate comments
  • Don’t maintain abandoned campaign pages
  • Don’t blame FDA’s failure (so far)

Comer, Benjamin. How to prevent a Facebook faux pas. Pharmaceutical Executive, July 2011. Online:
http://digital.findpharma.com/nxtbooks/advanstar/pe_201107/#/180

Written by hbasset

July 19, 2011 at 5:53 pm

Posted in Pharmaceutical Industry

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