Information fatigue: only 4% of tweets consist of real news
The Oxford English Dictionary added the term “information fatigue” to its 2009 edition. Will “information burn-out” enter in the future?
As just one example, a study a couple of years ago by market-research firm Pear Analytics (www.pearanalytics.com) found that
- only 4 percent of Twitter “tweets” consist of real news.
- In contrast, spam makes up another 4 percent,
- self-promotion 6 percent,
- messages with “pass-along value” 9 percent,
- conversation 38 percent,
- and “pointless babble” 40 percent…
Goldsborough. Reid. Information Fatigue: Don’t Burden Others With Excess Information-and Don’t Let Them Burden You. InfoToday, Online: posted on Juky 25, 2011.