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Information fatigue: only 4% of tweets consist of real news

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The Oxford English Dictionary added the term “information fatigue” to its 2009 edition. Will “information burn-out” enter in the future?

As just one example, a study a couple of years ago by market-research firm Pear Analytics ( found that

  • only 4 percent of Twitter “tweets” consist of real news.
  • In contrast, spam makes up another 4 percent,
  • self-promotion 6 percent,
  • messages with “pass-along value” 9 percent,
  • conversation 38 percent,
  • and “pointless babble” 40 percent…

Goldsborough. Reid. Information Fatigue: Don’t Burden Others With Excess Information-and Don’t Let Them Burden You. InfoToday, Online: posted on Juky 25, 2011.




Written by hbasset

July 25, 2011 at 8:11 pm

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