Pharma: misuse of social media, say some advocates
“Consumer advocates are expressing concern that pharmaceutical companies are using misleading marketing techniques to promote their products on social media websites. (…)
many pharmaceutical companies monitor patient discussions on social media sites and track consumers’ browsing habits to target them for advertising
some drug firms create health-related websites and pay bloggers to praise their products without revealing any affiliation with the pharmaceutical company
Advocates Concerned About Drug Companies’ Use of Social Media. iHealthBeat, posted on 25th of July 2011.