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Archive for September 2011

Scientific Social Network: an excellent source

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Again with ScoopIt!, an excellent curation page by MyScienceWork…

http://www.scoop.it/t/scientific-social-network

Written by hbasset

September 30, 2011 at 6:27 pm

Posted in Science 2.0

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“The book will never die”

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Good marketing by Springer, announcing the Frankfurt Book Fair:

http://www.springer.com/bookfair2011/Invitation.html

 

 

See also:

Putting the book back into the Library,

by Thomson-Reuters about the new Book Citation Index in the WoS

http://wokinfo.com/products_tools/multidisciplinary/webofscience/

 

Written by hbasset

September 30, 2011 at 4:45 pm

Posted in Uncategorized

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Pharma: why they are wrong when they “eliminate” librarians

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A great article in Bio-ITWorld:

“…many life science organizations—Pfizer and Genentech are just two recent examples—have cut back or eliminated their library research staff, believing the myth that everything is free on the Internet. Many more are experimenting with outsourcing research librarian services to India or China—producing unsatisfactory and low quality work. (…)

Making the right decisions based on insightful analysis of the most relevant data can make a critical difference in companies whose futures rely on new product development. (…)

(Librarians) can execute these complex searches in sophisticated databases, where the relevant information is extracted from “noisy” irrelevant content. (…)

If your organization is willing to subject all of your investment of time, funding, and hard work to the vagaries of risk and failure, then surfing through oceans of un-vetted information on the Internet is fine. But if you want to vastly improve your chances of success, whether it be identifying a lucrative research area or achieving regulatory approval, then it is time to urgently rethink your stale image of the trusted research librarian.”

Ben-Shir, Rya & Feng, Alexander. Reevaluating the role of the research librarian. Bio-ITWorld, Posted on September 27, 2011.
http://www.bio-itworld.com/issues/2011/sept-oct/reevaluating-role-research-librarian.html

 

 

 

 

 

 

 

 

Written by hbasset

September 29, 2011 at 5:15 pm

Posted in Pharmaceutical Industry

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Catchy (amusing) titles don’t help for article citations

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According a recent study, published in Research Trends.

The title of a paper acts as a gateway to its content. It’s the first thing potential readers of the paper see, before deciding to move on to the abstract or full text. As academic authors want to maximize the readership of their papers it is unsurprising that they usually take a lot of care in choosing an appropriate title. But what makes a title draw in citations? (…)

 Research Trends decided to conduct its own case study of scholarly papers published in Cell between 2006 and 2010, and their citations within the same window. (…)

Given that straightforwardly descriptive paper titles run the risk of being dull, some authors are tempted to spice them up with a touch of humour, which may be a pun, a play on words, or an amusing metaphor. (…)

In sum, the citation analysis of papers according to title characteristics is better at telling authors what to avoid than what to include. (…)

Our results, combined with others, suggest that a high-impact paper should be neither too short nor too long (somewhere between 30 and 40 characters appears to be the sweet spot for papers published in Cell).

It may also be advisable to avoid question marks and exclamation marks (though colons and commas do not seem to have a negative impact on subsequent citation). And even when you think you have a clever joke to work in to a title, it probably won’t help you gain citations.

Finally, while a catchy title can help get readers to look at your paper, it’s not going to turn a bad paper into a good one.

Huggett, Sarah.  Heading for success: or how not to title your paper. Research Trends, September 2011. Online:
http://www.researchtrends.com/issue24-september-2011/heading-for-success-or-how-not-to-title-your-paper/

 

 

 

 

 

 

Written by hbasset

September 28, 2011 at 7:02 pm

Pharma and Social Media: an excellent source

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An excellent curation page, by Antoine Poignant, with a nice design in Scoop-It!

http://www.scoop.it/t/e-pharma-social-media/

 

 

Written by hbasset

September 28, 2011 at 6:32 pm

Pharma & SM: Stop, Look and Listen

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“Alexandra Fulford on herhttp://pharmaGuapa.com/ blog. London-based Fulford outlines an approach based on the “Stop, Look & Listen” technique used to teach schoolchildren how to cross the road without getting run over.

Stop: Pharma needs to cease being afraid of social media; instead, see it as just another communication channel, and wait to see what will happen. Progress can be made within the current regulatory system.

Look: Don’t run into the middle of the road; look first to see what other pharma companies have done and are currently doing in the social space. Learn from their mistakes and their successes.

Listen: All successful social media initiatives have one key action in common: listening. In a two-way medium it is vital to listen to what your target audience is discussing and to keep listening.”

Houston, Peter. Pharma and Social media: ready to make nice? Pharmaceutical Executive, Online, 1st of September 2011.

http://pharmexec.findpharma.com/pharmexec/article/articleDetail.jsp?id=739276

See also:

Fear of regulators may leave most brands silent and stifled, but the cost of not participating in the digital revolution will only increase over time.  Facebook ads alone have experienced a 45 percent year over year growth***** and the investment required to capture the attention of healthcare practitioners and consumers stands to rise.

As the digital revolution takes hold, pharmaceutical companies must find a way to follow in the footsteps of Genius brands like Pfizer, AstraZeneca for direct to consumer digital marketing, and Johnson & Johnson’s Concerta in their efforts to reach healthcare practitioners online.

Procter, Lauren. Pharma failing to eMarket effectively. Pharmaceutical Executive, Published online, August 31, 2011.
http://blog.pharmexec.com/2011/08/31/pharma-failing-to-emarket-effectively/

Written by hbasset

September 26, 2011 at 7:26 pm

Semantic web: a folio

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FUMSI has released in July a folio dedicated to the semantic web.

It is a collection of 4 articles, directed by Martin Belam.

The first part is composed with an “historical” article that Silver Oliver wrote in 2008 and where he predicted, for instance, the move from the pull to the push search paradigm, associated with “context-aware” applications.  Let’s have a look to our current search environment in databases to see how various facets, semantic refine features, context-based apps, etc. have invaded the search interfaces and to understand how accurate were his predictions  in 2008.

The rest of the folio introduces different technologies and standards that will change the Web in next months:

  • HTML5, the markup language
  • The Linked data “philosophy”
  • Microformats to improve your publishing
Basically, the folio is a very good introduction to the semantic web for beginners and curious, written in a clear language by and for information professionals…
Belam, Martin (Dir.). FUMSI report: the semantic web. FreePint, July 2011. ISBN 978-1-907594-79
http://web.freepint.com/go/shop/report/1876

Written by hbasset

September 24, 2011 at 12:09 pm

Posted in Web 3.0

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Semantic MEDLINE: the next PubMed?

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The NLM works on a new interface for PubMed, including latest advances of semantic search (NLP and connected graphs).

Semantic MEDLINE is a prototype Web application that summarizes MEDLINE citations returned by a PubMed search. Natural language processing is used to analyze salient content in titles and abstracts. This information is then presented in a graph that has links to the MEDLINE text processed.

Currently, the results from 35 PubMed searches (including a variety of disorders and drugs) are available to be processed. The 500 most recent citations (from the date of the search) are available for further processing by Semantic MEDLINE”.

The prototype can be tested at:

http://skr3.nlm.nih.gov/SemMedDemo/index.jsp

See also this article:

Rindflesch, T.C., Kilicoglu, H., Fiszman, M., Rosemblat, G., Shin, D. Semantic MEDLINE: An advanced information management application for biomedicine. Information Services and Use,  Volume 31, Issue 1-2, 2011, Pages 15-21

Written by hbasset

September 24, 2011 at 10:01 am

Posted in literature

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The Social Media effect on the pharma industry

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With over 750million active users on Facebook, and over 200million Tweeters worldwide, anyone who takes to social media to make their voices heard can have an enormous audience to hear it. (…)

It has also so far been an area that many pharmaceutical and healthcare companies have hesitated getting involved in. It is as though there is a fear of jumping into the social media swimming pool first. So what’s happening, is that pharmaceutical as well as healthcare companies are watching each other, waiting to see who makes what move in social media, and then deciding if its worth getting into. (…)

So, as a pharmaceutical or healthcare company, what can you get out of social media and how can you maximise its potential reach and influence? (…)

Whatever the reason may be, if you decide to pursue social media, you will need to embrace it and engage with the community. (…)

Read further on:

Burton, Paul. The Social Media effect on the pharmaceutical & healthcare industry. PharmiWeb, Online, the 20th of September 2011.
http://www.pharmiweb.com/Features/feature.asp?ROW_ID=1366

Written by hbasset

September 22, 2011 at 8:08 pm

Posted in Pharmaceutical Industry

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Future technologies for Librarians

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What will be the future technologies to be apllied in libraries?

Time-to-Adoption Horizon: One year or less:

  • Cloud Computing
  • Mobiles
  • Tablet Computing
  • Open Content

Time-to-Adoption Horizon: Two-three years

  • Learning Analytics
  • Semantic Applications
  • New Scholarship
  • Semantic Applications

Time-to-Adoption Horizon: Four-five years

  • Augmented Reality
  • Collective Intelligence
  • Telepresence
  • Smart Objects

Kelly, Brian. What’s on the technology horizon. Implications for librarians.  UK Web Focus, Online, the 15th of September 2011.
http://ukwebfocus.wordpress.com/2011/09/15/whats-on-the-technology-horizon-implications-for-librarians/

 

Written by hbasset

September 22, 2011 at 7:42 pm

Posted in InfoPros

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