The Social Media effect on the pharma industry
With over 750million active users on Facebook, and over 200million Tweeters worldwide, anyone who takes to social media to make their voices heard can have an enormous audience to hear it. (…)
It has also so far been an area that many pharmaceutical and healthcare companies have hesitated getting involved in. It is as though there is a fear of jumping into the social media swimming pool first. So what’s happening, is that pharmaceutical as well as healthcare companies are watching each other, waiting to see who makes what move in social media, and then deciding if its worth getting into. (…)
So, as a pharmaceutical or healthcare company, what can you get out of social media and how can you maximise its potential reach and influence? (…)
Whatever the reason may be, if you decide to pursue social media, you will need to embrace it and engage with the community. (…)
Read further on:
Burton, Paul. The Social Media effect on the pharmaceutical & healthcare industry. PharmiWeb, Online, the 20th of September 2011.
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