Archive for October 2011
How your followers influence your opinion on vaccination…
In Medical News Today,
“A unique and innovative analysis of how social media can affect the spread of a disease has been designed and implemented by a scientist at Penn State University studying attitudes toward the H1N1vaccine.
Marcel Salathe, …, studied how users of Twitter – … – expressed their sentiments about a new vaccine.
He then tracked how the users’ attitudes correlated with vaccination rates and how microbloggers with the same negative or positive feelings seemed to influence others in their social circles. The research is considered the first case study in how social-media sites affect and reflect disease networks.
Tracking Swine Flu Vaccination Rates And Attitudes Via Twitter. Medical News Today, Online, 16th of October 2011.
Findings of a recent study by JISC:
Publishing a lay summary alongside every research article could be the answer to assisting in the wider understanding of health-related information.
Patients Participate! asked patients, the public, medical research charities and the research community, ‘How can we work together in making sense of scientific literature, to truly open up research findings for everyone who is interested?’ The answer came from patients who explained that they want easy-to-understand, evidence-based information relating to biomedical and health research.
Some universities now offer researchers training in communicating with lay audiences. (…)
JISC believes that publicly-funded research should be made available for everyone and be easy to find. JISC funded this work to show how making access to scientific literature enables citizen-patients to participate in the research process, therefore providing mutual understanding and better links between scientists, medic, patients and the general public.
Study about DTCA practices by the 10 largest Pharma:
Pharmaceutical direct-to-consumer advertising (DTCA) is legal only in the United States and New-Zealand(…)
It is linked with inappropriate medication use, over utilization, and increased spending on expensive branded drugs, and it may endanger public health due to promotion of potentially dangerous products. (…)
With the Internet’s rapid development, users have migrated from passive information sources, using read-only “Web 1.0” technology, to interactive, dynamic, and custom-built relationships, using “Web 2.0” technologies.
Along with this digital revolution, new potential DTCA marketing opportunities haven recently emerged that include Web 2.0 social networking sites and other interactive systems (“eDTCA 2.0”), which cross geopolitical borders.
The US Food and Drug Administration (FDA) has not issued guidelines on eDTCA 2.0 marketing, nor have regulators recognized eDTCA 2.0 and its potential global spillover.
Presence is strong:
– 100% are on Facebook, have blogs and provide RSS feeds
– 80% have dedicated YouTube channels and are developing mobile applications
The point is that social media are also used by illicit drug sellers to promote online sales…
Liang, B.A. & Mackey, T.K. Prevalence and global health implications of social media in direct-to-consumer drug advertising. Journal of Medical Internet Research, 2011, Vol. 13, N°3, pp. e64
“An iPhone app that measures the user’s heart rate is not only a popular feature with consumers, but it sparked an idea for a Worcester Polytechnic Institute (WPI) researcher who is now turning smart phones, and eventually tablet devices, into sophisticated medical monitors able to capture and transmit vital physiological data.
A team led by Ki Chon, professor and head of biomedical engineering at WPI, has developed a smart phone application that can measure not only heart rate, but also heart rhythm, respiration rate and blood oxygen saturation using the phone’s built-in video camera. The new app yields vital signs as accurate as standard medical monitors now in clinical use. (…)”
Medical News Today, Researchers turn a smart phone into a medical monitor. Posted on 10th of October, 2011.
Final results of PEER Study on OA:
Academic researchers have a conservative set of attitudes, perceptions
and behaviours towards the scholarly communication system and do not
desire fundamental changes in the way research is currently disseminated
Open Access Repositories are perceived by researchers as complementary
to, rather than replacing, current forums for disseminating and