Science Intelligence and InfoPros

Little things about Scientitic Watch and Information Professionnals

Brands in Social Media: Get out!

leave a comment »


Most businesses still struggle to find the Holy Grail of engagement with customers on social media, suggest a couple of new reports. If so, it’s not for want of tools to help them – but the real question is whether social network users want the big brands to be there at all. (…)

A study “warns that muscling in on social media can be detrimental to the brand, and that brands need to consider carefully how to build a relationship with their audience. But that still ignores the more fundamental question of whether, in the long term, social network users are going to tolerate sharing their space with business at all”.


Social networkers to business: “Get out!” , Tim Buckley Owen. VIVA VIP, Online 13th of Nov. 2011


Written by hbasset

November 23, 2011 at 7:55 pm

Posted in Web 2.0

Tagged with

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: