Brands in Social Media: Get out!
“Most businesses still struggle to find the Holy Grail of engagement with customers on social media, suggest a couple of new reports. If so, it’s not for want of tools to help them – but the real question is whether social network users want the big brands to be there at all. (…)
A study “warns that muscling in on social media can be detrimental to the brand, and that brands need to consider carefully how to build a relationship with their audience. But that still ignores the more fundamental question of whether, in the long term, social network users are going to tolerate sharing their space with business at all”.
Social networkers to business: “Get out!” , Tim Buckley Owen. VIVA VIP, Online 13th of Nov. 2011