Roche and Pfizer:the first pharma “official pages” on Google+
According Dominic Tyer.
Pharmaceutical companies have started joining Google’s new social network with Roche and Pfizer the first to set up official Google+ presences.
Fake pages are already an issue on Google+ and Roche’s head of corporate internet and social media Sabine Kostevc explained that one of the reasons she set up Roche’s corporate page was to “reserve the space”.
For now both Roche and Pfizer are only tentatively using Google+, as befits a still emerging social network, but already official pharma pages are outnumbered by fake ones.
Tyer, Dominic. Roche and Pfizer launches pharma’s first official Google+ pages. Digital Intelligence blog, Posted on 6th of December 2011. http://www.pmlive.com/digital_intelligence_blog/archive/2011/dec_2011/roche_pfizer_pharma_official_google_plus_pages