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Demonstrating ROI of paid databases at AstraZeneca

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In this video presentation, Rosemary Lau, from AstraZeneca, gives her view on the challenges of demonstrating ROI of paid R&D information tools, against the backdrop of free information sources, budget cuts and changing business strategy. In her presentation she analyzes cost savings realized from Elsevier’s paid information tools, and the tangible and intangible savings in terms of a scientist’s time.

http://www.elsevierpharma.com/challenges-demonstrating-roi-paid-rd-information-tools

Written by hbasset

December 7, 2011 at 6:14 pm

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  1. […] Demonstrating ROI of paid databases at AstraZeneca (scienceintelligence.wordpress.com) […]


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