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Physicians still love Pharma rep visits

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Paris, December 5, 2011 – Press release

Cegedim Strategic Data (CSD), leading provider of integrated healthcare market research, has released audited marketing figures on physicians’ perception of sales representative calls.

The analysis was conducted through CSD’s detailing audit according to a continuous diary-based methodology in over 30 countries and showed that overall 93.8% of physicians worldwide, both GPs and specialists, find sales representative calls useful and of value to their practice, …

 

 

 

https://www.cegedimstrategicdata.com/Press/Documents/CSD_PhysiciansPerceptionofRepCallsWorldwide_eng.pdf


Written by hbasset

December 13, 2011 at 5:34 pm

Posted in Pharmaceutical Industry

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