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Health websites: a good usability leads to officine visits

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This study, in South-Korea, indicates that the most important quality for improving information acquisition is usability of the Website. In other words, making the Website easy to use by improving its speed, organization, and browsing capability will help customers acquire information, and this, in turn, will lead to improved Website satisfaction and health care expectation. Furthermore, customers will be able to acquire information through the Website with ease when responsiveness and online security are assured. In conclusion, in order to improve information acquisition and reinforce intention to visit, special attention must be paid to usability, responsiveness, and security, which are Website service quality factors.

Health information acquisition online and its influence on intention to visit a medical institution offline. Sang-Man Kim and Jae-Young Oh. Information Research, vol. 16 no. 4, November, 2011.

http://informationr.net/ir/16-4/paper505.html

Written by hbasset

December 15, 2011 at 8:54 pm

Posted in scientific web

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