The new look of the FDA’s website
If the FDA has announced earlier a new structure (see Phar. Executive, Dec. 2011), the agency has also released a new website on the first days of January.
Mark Senak, the Eye on FDA, has immediately compiled the good points but also a certain number of questions and concerns:
In a few words,
- The new version is very nice and neat. The most compelling feature is that the landing page is CLEAN and follows a logic. Tabs are nicely displayed at the top to feature each area in which the FDA operates. The information is grouped and organized and the space is not crowded.
- It being new, there are a few bugs: Most of the links on the landing page don’t work, …
- About the new blog, FDA Voice: There have been only three entries since the first which was on December 23. The challenge here will be to keep it real by actually engaging on issues and explaining things in a way that invites dialog rather than “talks at” stakeholders with a point of view. The blog is nice and clean, …
- About the Social media applications proposed by the agency to improve its communication: he says: “One important and interesting feature was also a display of links to the various social media platforms that the agency has – platforms for which it is two years late on producing a guidance for industry’s use“.
- As a conclusion Mark Senak says: “Congratulations to the FDA on taking this important step on the Internet and social media. Now if they can just take that other step …. the one we’ve all been waiting for“
Senak, Mark. FDA Launches New Look for the Website, Starts a New Blog. Eye on FDA, January the 3rd of 2012.
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