Companies are neglecting Facebook
Surprising results of a recent study:
- Businesses are failing to get to grips with Facebook, according to research. Analysis of 1.7 million Facebook pages categorised across business, personal brands and interest groups, reveals that businesses have the lowest engagement rates and are ‘less social overall’.
- Businesses are failing to optimize fan engagement and interactions due to a lack of basic education of platform familiarity and fan/page analytics
- 82% of Facebook pages have fewer than five posts a month, local business pages have the fewest; local business do not participate in 94% of conversations on their page and 91% of conversations on company pages are left unattended
According: IWR news desk, Information World Review 12/03/2012.