According Geoffrey James:
“With all due respect to Facebook, paying $1 billion for Instagram smacks of desperation.
It’s as if CEO Mark Zuckerberg is terrified of becoming irrelevant and is willing to spend insane amounts of money in order for Facebook remain on the forefront of cool. (…)
That’s a hopeless quest, though. Facebook may be many things, but it’s not cool any longer. It lost that imprimatur back when it allowed corporate pages (yes, even yours) and advertising. (…)
More importantly, nobody seems to love Facebook any more. People seem mostly tolerate it, because it’s convenient. And that’s why Facebook remains vulnerable.
Consumer-oriented social networking sites are like television networks: People will switch when there’s something better on another channel. (…)
That’s not true of LinkedIn, though. LinkedIn is all about business and people’s resumes. Because its scope is limited to fundamentally dull information, LinkedIn is simply not vulnerable to something “cooler.” (…)
That’s why I believe that LinkedIn will keep growing, becoming increasingly valuable and relevant–while Facebook will eventually be replaced by “cooler” technologies that appeal to a fundamentally fickle base of consumers. (…)
As a result, LinkedIn is building a loyal customer base, while Facebook is involved in an expensive and probably pointless quest to remain relevant.
James, Geofrrey. LinkedIn will outlive FaceBook. Here’s why. Inc, Apr. 13, 2012. Available from: http://www.inc.com/geoffrey-james/linkedin-vs-facebook-which-will-survive.html?utm_medium=twitter&utm_source=twitterfeed [Accessed 13th April 2012]