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Social business: a definition (FUMSI)

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Social media versus social business

The biggest difference between social media and social business is that social media tools provide the platform and the technologies that people use to communicate and create content. Social media is usually used to describe technologies used outside of an organisation by individuals such asTwitter, Facebook and LinkedIn.

Social business on the other hand is the process and result of optimising internal business processes using social media tools. Social business also means applying social concepts and technology internally to create collaboration, sharing, innovation and engagement opportunities. Creating a social business usually means applying social media tools to business processes, but it’s not a requirement, an organisation can be described as being social without necessarily using social media tools.

Mullan, James. Jumping on the social business bandwagon. FUMSI, 24th of April 2012. Available from: [Accessed 26th of April 2012]


Written by hbasset

April 26, 2012 at 7:10 pm

Posted in Web 2.0

Tagged with ,

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