First Pharmas on Pinterest
According Wikipedia, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community.
As it is sometimes presented as the new Facebook, Pharma companies have started to join the ride…
John Mack, PharmaGuy, maintains a list of pinterest sites that are already designed by some companies.
Among the early adopters, were:
– Novo-Nordisk: http://pinterest.com/NovoNordisk/
– Bayer: http://pinterest.com/bayerus/
See the PharmaGuy blog: