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First Pharmas on Pinterest

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According Wikipedia, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community.

As it is sometimes presented as the new Facebook, Pharma companies have started to join the ride…

John Mack, PharmaGuy, maintains a list of pinterest sites that are already designed by some companies.

Among the early adopters, were:

– Novo-Nordisk:

– Bayer:


See the PharmaGuy blog:



Written by hbasset

April 27, 2012 at 5:17 pm

Posted in Pharmaceutical Industry

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