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First Pharmas on Pinterest

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According Wikipedia, Pinterest is a pinboard-style social photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies and more. Users can browse other pinboards for inspiration, ‘re-pin’ images to their own collections and/or ‘like’ photos. Pinterest’s mission is to “connect everyone in the world through the ‘things’ they find interesting” via a global platform of inspiration and idea sharing. Pinterest allows its users to share ‘pins’ on both Twitter and Facebook, which allows users to share and interact with a broad community.

As it is sometimes presented as the new Facebook, Pharma companies have started to join the ride…

John Mack, PharmaGuy, maintains a list of pinterest sites that are already designed by some companies.

Among the early adopters, were:

– Novo-Nordisk: http://pinterest.com/NovoNordisk/

– Bayer: http://pinterest.com/bayerus/

 

See the PharmaGuy blog:

http://pharmamkting.blogspot.fr/2012/04/pharma-pinterest-update-bayer-us-pins.

http://pharmamkting.blogspot.fr/2012/03/should-pharma-ponder-pinterest-novo.html

 

Written by hbasset

April 27, 2012 at 5:17 pm

Posted in Pharmaceutical Industry

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