DO NOT TRACK in IE10 : the end of Web 2.0 business model ?
When the Do Not Track feature of a browser is turned on, a user’s surfing habits and visits can’t be tracked across Web sites, making it more difficult for Web sites, advertisers, and marketers to create personal profiles of people and target advertising at them. Do Not Track is supported by privacy groups.
“Privacy advocates cheered when Microsoft announced that it will turn on the “Do Not Track” privacy setting in Internet Explorer 10 by default when it ships with Windows 8. It was clearly a strike for privacy” but also a direct assault on the “free” 2.0 business model, especially the Google one.
“The debate highlights the difficulty of disabling the online tracking powers much of the $30 billion online advertising industry. The idea of a “do not track” system was proposed in 2010 by the Federal Trade Commission in its report on online privacy.”
Don’t expect Microsoft’s decision to change things much for now, but in the long term, it could make a dramatic difference… In the long run, though, it’s going to be hard for competing browsers not to turn on Do Not Track by default. People are increasingly concerned about privacy, and there will be tremendous pressure for browser makers to follow Microsoft’s lead. Whether part of Microsoft’s motivation was to harm Google is in a way beside the point. Microsoft did the right thing, and other browser makers should follow suit.
Angwin, Julia. Microsoft’s “Do Not Track” Move Angers Advertising Industry. The Wall Street Journal, May 31, 2012. Available from: http://blogs.wsj.com/digits/2012/05/31/microsofts-do-not-track-move-angers-advertising-industry/ [Accessed 7th of June 2012]
Gralla, Preston. Do Not Track in Internet Explorer 10: A boon for privacy or a strike against Google?, Computer World, June 4, 2012. Available from: http://blogs.computerworld.com/20263/do_not_track_in_internet_explorer_10_a_boon_for_privacy_or_a_strike_against_google [Accessed 7th of June 2012]