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Credibility of doctors messages on Twitter: a study

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An interesting study on Health professionals reputation is published by Medical News Today this week:

Some findings:

  • People are more likely to trust health messages tweeted by doctors who have a lot of followers, but not the messages they retweet
  • People may perceive tweets and retweets differently depending on the source of the content
  • In the social media universe, the number of followers that a layperson has seems to translate into trustworthiness

 

Read more on:

Study Of The Credibility Of Health Messages On Twitter, Medical News Today, 28th of September 2012. Available from:
http://www.medicalnewstoday.com/releases/250768.php

 

Written by hbasset

October 2, 2012 at 9:03 pm

Posted in Uncategorized

Tagged with ,

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