Social Media : first, find out where the fish are
How to choose
There are a few factors to consider, but one of the most important is the localisation of your audience. Social media segmentation is a very significant variable, for example a recent study has identified that, among those who engage with social channels, 28.1% of those under the age of 24 use Twitter, but just 10.4% of them are on LinkedIn. The bottom line is, before deciding where to go fishing, find out where the fish are.
Raimo, Francesco. How to chose your social media platform. PMLive, 23th of October 2012. Available from : http://www.pmlive.com/pharma_news/how_to_choose_your_social_media_platform_442301