“From Science 2.0 to Pharma 3.0”: a nice review
Maceviciute E. (2013). Review of: Basset, Hervé, Stuart, David & Silber, Denise From Science 2.0 to Pharma 3.0 : Semantic search and social media in the pharmaceutical industry and STM publishing.. Oxford: Chandos Publishing, 2012. Information Research, 18(2), review no. R479 [Available at: http://informationr.net/ir/reviews/revs479.html%5D
“First, I was surprised by the introduction, in which the similarities between commercial scholarly publishing and big pharmaceutical drug production were outlined. (…) . This was a perfect opportunity to find out what is happening at present.
Indeed, I could not have chosed a better source even if I was looking for it very deliberately. The book is about what it actually says in the sub-title: the present developments in how the pharmaceutical industry uses social media and semantic search and comparison of it with the situation in publishing in science, technology and medicine (STM). (…)
Thus, the changes in health behaviour with regard to the use of social media and the alternative movements in scholarly communication are explored to provide a wide social context for both industries and both technologies. Again a number of interesting parallels are discovered by the authors...
Secondly, I was impressed by the team of authors who worked on the book. Their knowledge of the subject and understanding of respective industries, the level of control of vast literature and information is very impressive. I would not call this a popular book as it concentrates on quite specific matters, but for those interested in these subjects it would be a useful source...