Posts Tagged ‘book’
by Katherine Allen; From Science 2.0 to Pharma 3.0. Posted on July 29, 2013.
“As a librarian in a large pharmaceutical company, Hervé Basset has a perspective both on drug manufacturers and consumers of scientific information. In this book he aims to explore the profound changes that are currently affecting science communication, and the impact that the life sciences industry is having on our society. He draws parallels between the worlds of ‘big pharma’ and ‘big STM publishing’, since both face radical challenges from internet enabled consumers, and both have reason to be wary of the risks posed by new ways of working and communicating. As Basset points out, the two worlds are closely intertwined: “pharma customers represent 20 per cent of big STM sales … Similarly, big pharma is strictly dependent on scientific publishing for the research process, for the update of researchers’ knowledge and for the publicity of their products.”
Read the full article at:
Maceviciute E. (2013). Review of: Basset, Hervé, Stuart, David & Silber, Denise From Science 2.0 to Pharma 3.0 : Semantic search and social media in the pharmaceutical industry and STM publishing.. Oxford: Chandos Publishing, 2012. Information Research, 18(2), review no. R479 [Available at: http://informationr.net/ir/reviews/revs479.html%5D
“First, I was surprised by the introduction, in which the similarities between commercial scholarly publishing and big pharmaceutical drug production were outlined. (…) . This was a perfect opportunity to find out what is happening at present.
Indeed, I could not have chosed a better source even if I was looking for it very deliberately. The book is about what it actually says in the sub-title: the present developments in how the pharmaceutical industry uses social media and semantic search and comparison of it with the situation in publishing in science, technology and medicine (STM). (…)
Thus, the changes in health behaviour with regard to the use of social media and the alternative movements in scholarly communication are explored to provide a wide social context for both industries and both technologies. Again a number of interesting parallels are discovered by the authors...
Secondly, I was impressed by the team of authors who worked on the book. Their knowledge of the subject and understanding of respective industries, the level of control of vast literature and information is very impressive. I would not call this a popular book as it concentrates on quite specific matters, but for those interested in these subjects it would be a useful source...