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Posts Tagged ‘Companies

Social media adoption by the US elite industry

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The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a new in-depth and statistically significant study on the usage of social media in fast-growing corporations.

The new study compares adoption of social media among the 2010 Inc. 500 with previous years. The Inc. 500 is a list of the fastest-growing private U.S. companies compiled annually by Inc. Magazine.

Findings:

  • Social networking: 87% of respondents are very familiar with FaceBook and 49% say it is the single most effective social networking platform they use. 71% are familiar with Twitter
  • Blogging: 50% of the 2010 Inc. 500 has a corporate blog.  There is a strong propensity to engage consumers through accepting and replying to comments and providing a vehicle for subscriptions
  • 56% reported social media was “very important” to their business/marketing strategy.   Social media is not only used for communication between business and consumers, but for communicating with vendors and partners as well
  •  57% report using search engines and social networking sites to recruit and evaluate potential employees
  • 70% of companies are monitoring their companies names or brands in social media

 

Ganim Barnes, Nora. The 2010 Inc. 500 Update:  Most Blog, Friend And Tweet But Some Industries Still Shun Social Media. Center for Marketing Research: Online, January 2011.
http://www1.umassd.edu/cmr/studiesresearch/2010inc500.cfm

Written by hbasset

January 26, 2011 at 8:51 pm

Posted in Science 2.0

Tagged with , ,

Pharmas on Social Media

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To complete my previous post on this topic (https://scienceintelligence.wordpress.com/2009/06/16/pharmas-on-social-networks/), look at this presentation where a social media consultant listed the Top Ten Pharma Efforts in Social Media:

http://www.socialmedia.biz/tag/pharmaceutical-companies/

This could be completed by this post devoted to Social Media in Research:

http://www.socialmedia.biz/tag/pharmaceutical-companies/ 

 

Written by hbasset

November 17, 2009 at 6:57 pm

Many companies are in denial about information overload

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Here below, an interesting article on this well-known phenomena, with a list of direct impact on organization productivity.

Some extracts:

Researchers now say that the stress of not being able to process
information as fast as it arrives – combined with the personal and
social expectation that, say, you will answer every email – can deplete
and demoralise you”

“There are even claims that the relentless cascade of information lowers
people’s intelligence”

“Most organisations unknowingly pay a high price as individuals struggle
to manage the information glut. For one thing, productive time is lost
as employees deal with information of limited value”

“Another set of problems involves the constant interruptions we face,
whatever the value of the content”

“Another eerily familiar, if rarely articulated, consequence of
information overload is now receiving attention from researchers: the
delay in decision-making when you don’t know whether or when someone will answer an email”


Read more: Paul Hemp, The Guardian, Online: http://www.guardian.co.uk/technology/2009/sep/24/information-overload-email-blackberry

Written by hbasset

September 28, 2009 at 8:01 pm

Posted in Information

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Why RSS feeds are failing to be adopted by Employees?

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I read somewhere (I will try to check that ASAP) that the rate of RSS feeds adoption by Companies is less than 10%.

Mike Gotta has found out Ten reasons why “RSS enterprise” has failed to become Mainstream: http://mikeg.typepad.com/perceptions/2009/01/ten-reasons-why-enterprise-rss-has-failed-to-become-mainstream.html

These 10 reasons are mainly technical or usability issues or linked to employees education.

As Info Pro, and seeing my end-users also not really enthusiastics by RSS feeds installed for instance into our SharePoint intranet, I would say that RSS feeds are not seen as a relevant tool to be informed in due time. To keep up to date with collected information, most of Scientists seem to prefer receiving basics emails (despite they complain everyday to be overloaded!): probably because they are afraid to miss some critical data… RSS feeds as a Push system are not applicable to a Business critical informations surveillance (Watch), the risk is too high to miss some information because you forgot to have a look during 1 week at your customized page…

Written by hbasset

May 5, 2009 at 9:30 pm

Posted in Web 2.0

Tagged with , , ,

Companies & Publications

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The premier source to know how high is the impact of a publication remains the Thomson’s ISI Impact factor.

Only about 8% of highly cited papers have one or more authors with corporate affiliations, reports www.ScienceWatch.comthat is, authors who work for a company or corporation as opposed to a university or other research institution“.

The research fronts listed here have 20% or more of their affiliations from the corporate sector and at least ten highly cited papers. The strong representation of corporate authors may be taken as an indication of the commercial potential of the science or technology. The list focuses, in alternate months, on areas in the physical and the biological sciences. The percentage of papers that have a corporate affiliation is given along with the name of the corporation that has the most highly cited papers in the front.

See Biological reports, on February 2009: Merck leads the list, just before Novartis, Boerhinger, etc.

http://sciencewatch.com/dr/crf/2009/09-feb-crf/ 

Written by hbasset

March 17, 2009 at 8:40 pm

Posted in literature

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