Posts Tagged ‘FDA’
A national campaign aimed at making Americans more aware of the prevalence of fake online pharmacies has been launched by the FDA.
The FDA (Food and Drug Administration) warned that fraudulent online pharmacies pose a danger to patient health. The Agency says it aims to help consumers make safe purchases.
American consumers find online pharmacies attractive mainly because many are so cheap compared to retail outlets in the USA. Purchasers can sometimes save from 50% to 80% when buying from foreign websites.
The FDA page:
Gives a good approach of what could be a future guideline for sollicitated information about approved products
Study about DTCA practices by the 10 largest Pharma:
Pharmaceutical direct-to-consumer advertising (DTCA) is legal only in the United States and New-Zealand(…)
It is linked with inappropriate medication use, over utilization, and increased spending on expensive branded drugs, and it may endanger public health due to promotion of potentially dangerous products. (…)
With the Internet’s rapid development, users have migrated from passive information sources, using read-only “Web 1.0” technology, to interactive, dynamic, and custom-built relationships, using “Web 2.0” technologies.
Along with this digital revolution, new potential DTCA marketing opportunities haven recently emerged that include Web 2.0 social networking sites and other interactive systems (“eDTCA 2.0”), which cross geopolitical borders.
The US Food and Drug Administration (FDA) has not issued guidelines on eDTCA 2.0 marketing, nor have regulators recognized eDTCA 2.0 and its potential global spillover.
Presence is strong:
– 100% are on Facebook, have blogs and provide RSS feeds
– 80% have dedicated YouTube channels and are developing mobile applications
The point is that social media are also used by illicit drug sellers to promote online sales…
Liang, B.A. & Mackey, T.K. Prevalence and global health implications of social media in direct-to-consumer drug advertising. Journal of Medical Internet Research, 2011, Vol. 13, N°3, pp. e64