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What Physicians want from Pharma industry is D.I.G.I.T.A.L.!!

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MedAdNews reports a study done by PTS:

Well, according to the researchers at PTS, what physicians want is digital. On page four, the authors list ten key takeaways from their physician survey; of these, five are related to digital and another is an outcropping of the digital revolution. To wit:

2. Want more use of iPads in detailing

3. Want more electronic access to materials and representatives

4. Want less mailed print materials

7. Want  more HCP-focused Websites

8. 88% now own smartphones (vs. 70% in 2010), and 54% use iPads (or other tablets) in daily work

9. Doctors communicate with patients primarily via phone (70%), email (66%), and mail (46%) (…)

Field representatives are increasingly using iPads as their eVisual aid platform in their conversations with physicians. iPads are a clear hit with doctors; 82% of survey respondents want to see “more” or “significantly more” use of iPads or other tablets by representatives calling on their practices. (…)

Read further:

Slatko, Joshua. What physicians want? It’s spelled D-I-G-I-T-A-L. MedAdNews, April 2012. Available from: http://pharmalive.com/magazines/medad/view.cfm?articleID=11171 [Accessed 26th April 2012]

The original report: http://www.touchpointsolutions.com/whitepapers/wp-WhatPhysWant.html

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Written by hbasset

April 26, 2012 at 6:57 pm

Posted in Pharmaceutical Industry

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The iPhone as a medical monitor

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An iPhone app that measures the user’s heart rate is not only a popular feature with consumers, but it sparked an idea for a Worcester Polytechnic Institute (WPI) researcher who is now turning smart phones, and eventually tablet devices, into sophisticated medical monitors able to capture and transmit vital physiological data.

A team led by Ki Chon, professor and head of biomedical engineering at WPI, has developed a smart phone application that can measure not only heart rate, but also heart rhythm, respiration rate and blood oxygen saturation using the phone’s built-in video camera. The new app yields vital signs as accurate as standard medical monitors now in clinical use. (…)”

Read more:
Medical News Today, Researchers  turn a smart phone into a medical monitor. Posted on 10th of October, 2011.
http://www.medicalnewstoday.com/releases/235667.php

 

 

Written by hbasset

October 13, 2011 at 8:45 pm

Posted in Web 2.0

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The Iphone: a new lab device?

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“With a seemingly unlimited number of apps available, the iPhone can be quite a handy tool. An increasing number of apps are targeted to scientists, and lists of must-have apps for researchers have proliferated. There are apps to calculate how to prepare solutions, view restriction enzyme information, search online databases for papers and even store downloaded papers. Well-known product vendors for biological research are also beginning to release laboratory apps for the iPhone. Promega has an app with product information, tutorials, protocols and unit conversion calculators, and Bio-Rad has a quantitative PCR app”.

The Scientist and the Iphone: editorial. Nature Methods, Vol.7, N°2, Feb. 2010, p. 87

http://www.nature.com/nmeth/journal/v7/n2/pdf/nmeth0210-87.pdf

Written by hbasset

March 22, 2010 at 9:05 pm

Posted in Researchers

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