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Posts Tagged ‘marketing

“The book will never die”

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Good marketing by Springer, announcing the Frankfurt Book Fair:



See also:

Putting the book back into the Library,

by Thomson-Reuters about the new Book Citation Index in the WoS


Written by hbasset

September 30, 2011 at 4:45 pm

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Social Media: expectations, speeches and results

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In this article, Brian Carroll, from B2B Lead group, was dealing with “the disconnection between the expectations of marketers who are out on the frontlines every day and marketing gurus proclaiming the wonders of social media“.

Why, (…), are so many marketers dissatisfied with the results they’re getting from it?

Some explanations:

  • today, the web is considered traditional media and social media is now that new ‘fad.’ The same thing is happening all over again, except at a much faster pace
  • marketers are expecting way too much too soon
  • We can’t yet calculate with the most exacting precision how many leads are generated from social media, but considering how quickly technology is evolving, the ability to do so will be here in no time

Carroll, Brian. Is Social Media Really Living Up to Expectations? B2BLead blog, posted on January 11th, 2011.


Written by hbasset

March 30, 2011 at 7:46 pm

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Online marketing for Libraries

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  • Be where users are!
  • Have a good address
  • Puch out to users as much information as possible

Houghton-Jan, Sarah. Be where users are: online marketing for libraries. Librarian in black, posted on October 13, 2010.

Written by hbasset

October 19, 2010 at 8:06 pm

Posted in Science 2.0

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